Privacy policy

Privacy Policy – Pure Nutra

Last updated: April 23, 2026

1. Introduction

Pure Nutra ("we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our 8-in-1 Magnesium Complex or other products.

By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

a) Personal Information You Provide

  • Contact details: Name, email address, phone number, shipping/billing address

  • Payment information: Credit card details, PayPal, Apple Pay, Google Pay (processed securely by our payment partners)

  • Account information: Username, password, order history, subscription preferences

  • Communications: Messages you send us via email, text, or chat

b) Automatic Information

  • Device data: IP address, browser type, operating system, device identifiers

  • Usage data: Pages viewed, time spent, links clicked, search queries

  • Location data: Approximate geographic location based on IP address

c) Cookies & Similar Technologies

We use cookies to:

  • Remember your cart and login status

  • Understand how you use our site (analytics)

  • Show relevant product recommendations

  • Process affiliate referrals (if applicable)

You can disable cookies in your browser settings, but some site features may not work properly.

3. How We Use Your Information

We use your information to:



Purpose Legal Basis
Process and fulfill your orders Contract performance
Manage your subscription (delivery, billing, cancellations) Contract performance
Send order confirmations, shipping updates, and subscription reminders Contract performance
Respond to your customer service requests Legitimate interest
Improve our website, products, and marketing Legitimate interest
Prevent fraud and ensure security Legal obligation / legitimate interest
Send marketing emails and SMS (only with your consent) Consent
Comply with tax, legal, and regulatory requirements Legal obligation

4. Sharing Your Information

We do not sell your personal information to third parties.

We may share your information with:

  • Service providers: Payment processors (Stripe, PayPal, Shopify Payments), shipping carriers (USPS), email/SMS platforms, fraud detection services

  • Analytics providers: Google Analytics, Meta (Facebook) Pixel – to understand site traffic

  • Legal authorities: If required by law or to protect our rights, property, or safety

  • Business transfers: In the event of a merger, acquisition, or bankruptcy

All third parties are contractually required to protect your data and use it only for the services they provide to us.

5. Your Privacy Rights

Depending on your location (e.g., California, EU, UK, Canada), you may have the following rights:



Right What It Means
Access Request a copy of the personal data we hold about you
Correction Ask us to correct inaccurate or incomplete data
Deletion Request that we delete your personal data (subject to legal exceptions)
Opt-out of sale/sharing We do not sell your data – no action needed
Opt-out of marketing Click "unsubscribe" in any email or reply STOP to any SMS
Data portability Receive your data in a structured, machine-readable format
Restrict processing Limit how we use your data in certain circumstances

To exercise your rights: Contact us at support@mytruenutra.com or text +1 (888) 802-1794. We will respond within 30 days.

6. Marketing Communications

  • Email: You may receive promotional emails only if you opted in during checkout or via a signup form. Every email contains an unsubscribe link at the bottom.

  • SMS/Text: By providing your phone number, you agree to receive order updates and, if you opted in, promotional texts. Reply STOP at any time to unsubscribe.

  • Opt-out effect: You will still receive essential transactional emails (order confirmations, shipping updates, subscription reminders) even after unsubscribing from marketing.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal obligations (e.g., tax records for 7 years)

  • Resolve disputes and enforce our agreements

After that period, we securely delete or anonymize your data.

8. Children's Privacy

Our website and products are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, please contact us immediately, and we will delete it.

9. Security

We implement reasonable security measures including:

  • SSL/TLS encryption for all data transmitted between your browser and our site

  • PCI DSS compliance for payment processing (we never store full credit card numbers)

  • Restricted access to personal data within our organization

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., payment providers, review apps). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

11. International Data Transfers

Our website is operated from the United States. If you access our site from outside the US, please be aware that your information may be transferred to, stored, and processed in the US where privacy laws may be less stringent than those in your country. By using our site, you consent to this transfer.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

If we make material changes, we will notify you by email (if we have your address) or via a prominent notice on our website.

We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:



Method Details
Email support@purenutra.com
Response time Under 10 minutes, 24/7
Mail Pure Nutra – Privacy Department
(address to be added if you have a physical location)

14. California Residents (CCPA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose

  • Request deletion of your personal information

  • Opt-out of the "sale" of your personal information (we do not sell data)

  • Not be discriminated against for exercising your rights

To make a request, email support@mytruenutra.com with "CCPA Request" in the subject line. We will verify your identity before responding.

15. EU / UK Residents (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

Our legal basis for processing your data is described in Section 3 above.

*Pure Nutra – 8-in-1 Magnesium Complex*
Made in the USA | Third‑Party Lab Tested | 90‑Day Guarantee